Summary
About the Role
Major Accountabilities
~ 准备集成品牌团队和发布团队的内容。
~ 负责执行、监测和分析一致同意的战术计划，以确保品牌的成长
~ 按照内部 SOP 和行为准则章程领导制定宣传活动。
~ 监测和控制品牌预算、预期支出和费用，并评估产品的营销组合方案以评估成本效益和结果。
~ 通过与客户互动来获得对区域市场的洞察力并找出机遇
~ 举办集中营销活动以及区域性营销活动
~ 使用适当工具监测产品性能和外部环境，并在需要时采取调整措施以实现经营目标
~ 与营销和医疗团队协作，以最大限度地扩大活动： - 在指定区域内按疾病划分的童子军中心、KOLs 和 LL - 确定每个患者段的特定需求以及疾病对指定区域内每个患者的影响
Key Performance Indicators
•特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。
•与当地管理层和全球营销部门一致制定产品战略，实施支持战术计划/项目。
Work Experience
~跨文化经历
~运营管理和执行
~项目管理
Skills
~数字营销
~营销策略
~产品策略
~资产管理
~产品营销
~产品生命周期管理 （PLM）
~对医疗保健行业的理解
~重点疾病领域专业知识
~商业卓越
~卓越运营
~以客户为导向
~敏捷
~影响技能
~谈判技巧
~持份者参与
~利害关系人管理
~战略合作伙伴
~跨职能协作
Language
英语
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
